In consultancies, user-centricity is more important than ever before. It’s no longer about having industry knowledge or being able to leverage what competitors are doing. It’s about understanding the client’s uniqueness. Consultancies can only achieve this by breaking free from silo thinking and begin co-creating together. Join us as we explore questions every consulting agency wants to know – how do you get clients to engage with you, open up to new approaches, and find the best approaches that cater to the entire-cycle of innovation?