What does your customer want next?
Learn to figure out what consumers are going to want before
they do.
Our primer will provide you with the essence of trend spotting and the necessary tools & methods to accelerate your innovation.
ABOUT THIS
COURSE
The Trend-Driven Innovation (TDI) methodology developed by TrendWatching addresses a powerful, counter-intuitive truth to anticipate what people want next: “Stop looking at customers and start looking at businesses”. That means learning how to draw powerful insights and identify patterns from the way leading brands and disruptive startups – from Apple to Airbnb, Spotify to Swiggy – redefine customer expectations and create meaningful business opportunities.
This virtual instructor-led workshop has been designed to give you the basics of the Trend- Driven Innovation methodology by immersion in collaborative exercises, dynamic discussions, relevant readings, and quizzes.
WORKSHOP
BENEFITS
The Trend-Driven Innovation (TDI) methodology developed by TrendWatching addresses a powerful, counter-intuitive truth to anticipate what people want next: “Stop looking at customers and start looking at businesses”. That means learning how to draw powerful insights and identify patterns from the way leading brands and disruptive startups – from Apple to Airbnb, Spotify to Swiggy – redefine customer expectations and create meaningful business opportunities.
This virtual instructor-led workshop has been designed to give you the basics of the Trend- Driven Innovation methodology by immersion in collaborative exercises, dynamic discussions, relevant readings, and quizzes.
Trend-driven Innovation India report all set for launch”
The TrendWatching – QGLUE report amalgamates
the basics of the trend hierarchy, trend framework
and trend analysis based on crowdsourced
insights from the participants of our previous trend-
driven innovation workouts.
Get a sneak-peek into consumer trends and steal inspiration.
WORKSHOP
CURRICULUM
Module 1
(Welcome):
- Introduction
- Ice-breaker to allow for a mini networking within breakout
Module 2 (Purpose):
- Why purpose
- Frameworks for Purpose
Module 3 (Methodology):
- Fundamental Trends Elements
Module 4 (Trends):
- 5 Global Trends that will impact India EXERCISE: Trend Baby
Module 5 (CTC):
- Part 1: ANALYZE – Explanation
- Part 1: ANALYZE – Breakout
- Part 2: APPLY – Explanation
- Part 2: APPLY – Breakout
Module 6 (Research
Systems):
- Core Content Vault, our proprietary research system
- Q&A
Module 7 (Research
Systems):
- Wrap Up
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