Design Thinking Blog
Design Thinking case study of apple
QGLUE | Nov 23, 2022
Apple is one of the leading companies that is renowned for its unique products and brand. A short talk with an Apple user reveals there is an emotional relation between consumers and Apple products, including every “i” product created in the past two decades.
Reference Link: https://www.designorate.com/
How established companies like Pepsi are using design thinking to come closer to clients
QGLUE | Nov 16, 2022
Corporate leaders today are using design thinking to connect with customers at an emotional level, and in the process boost growth.
Reference Link: https://economictimes.indiatimes.com/
Design thinking coming of age
QGLUE | Nov 11, 2022
There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics.
Reference Link: https://hbr.org/
Capitalism needs design thinking
QGLUE | Nov 11, 2022
Tim Brown and Roger Martin have been in conversation about how design thinking can impact the world of business for over 12 years.
Reference Link: www.ideo.com/
IDEO's Tom Kelley is Design Thinking's ultimate disciple, he makes the case as to why.
QGLUE | Nov 04, 2022
IDEO’s Tom Kelley is Design Thinking’s ultimate disciple, he makes the case as to why.
Reference Link: www.highresolution.design/
Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers
QGLUE | Nov 04, 2022
Omada Health’s CMO, Andréa Mallard, on why design is too important to be left to designers.
Reference Link: www.highresolution.design/
The blurring between Design Thinking and Agile.
QGLUE | Oct 27, 2022
Which is best? Which should you use? What are the differences? And why is there so much discussion about the blurry line between the two methodologies?
Reference Link: www.medium.com
How to combine Design Thinking and Agile in practice.
QGLUE | Oct 27, 2022
“Innovation is no longer just about new technology per se. It is about new models of organisation. Design is no longer just about form anymore but is a method of thinking that can let you to see around corners.
Reference Link: www.medium.com
IBM’s got a plan to bring Design Thinking to Big Business.
QGLUE | Oct 18, 2022
What is stopping some people from adapting the process and why it should be re-considered.
Reference Link: www.wired.com
It’s OK to like design thinking
QGLUE | Oct 18, 2022
What is stopping some people from adapting the process and why it should be re-considered.
Reference Link: www.sloanreview.mit.edu
The Evolution of the Design-Inspired Enterprise
QGLUE | Oct 13, 2022
In the literature on design, product development and innovation, the word “design” refers to many things: a creative art, a phase of product development, a set of functional characteristics, an aesthetic quality, a profession and more.
Reference Link: www.sloanreview.mit.edu
Apple and Google count on design thinking for innovation. Here’s why you should too
QGLUE | Oct 13, 2022
What gives any product or service that ‘wow’ factor and sets it apart from others?The answer, as companies like Apple and Google and even some startups have discovered, lies in an approach called ‘Design Thinking’, which is what drives their competitive edge.
Reference Link: www.yourstory.com
Use Design Thinking to Build Commitment to a New Idea
QGLUE | Oct 06, 2022
The logic we use to understand the world as it is can hinder us when we seek to understand the world as it could be. Anyone who comes up with new ideas for a living will recognize the challenges this truism presents.
Reference Link: www.hbr.org
Can design help shrink the ‘empathy deficit’?
QGLUE | Oct 06, 2022
How designers are rediscovering their roots in social good and helping nations face the future.In 2006 Barack Obama addressed Northwestern University’s graduating class: “There’s a lot of talk in this country about the federal deficit,” he said.
Reference Link: www.designcouncil.org.uk
Speed up innovation with design thinking
QGLUE | Sep 29, 2022
Innovation is something everyone love to talk about, says Guido Stompff, but few companies know how to achieve. Someone goes to the board of directors or management team with a brilliant idea, but the corporate decision-makers first want to know how much it will cost, how much money it will make, how much time it will take, what the competition will do, and so on.
Reference Link: www.ted.com
Tony Fadell- Noticing is empathizing
QGLUE | Sep 29, 2022
Tony Fadell covers the stage of empathy in design thinking. He says when things happen too frequently you don’t notice them just like Hertzberg’s hygiene factors. It is the job of a designer to notice things in his surroundings. As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity … Could things be better? How? In this funny, breezy talk, the man behind the iPod and the Nest thermostat shares some of his tips for noticing — and driving — change.
Reference Link: www.zilliondesigns.com
Tim Brown on Design Thinking
QGLUE | Sep 22, 2022
Design thinking is a new methodology being adopted by several businesses to have more desirable outcomes and while it has a few like gained leads or increased adoption rates that are easy to calculate. Most of them are not as easily quantified. Therefore, Professor Jeanne Liedka, a highly influential leader in accelerating the adoption of design thinking & human-centered design conducted an intensive research by examining 22 companies that have been uding design thinking and finally came up with a framework to calculate the ROI on Design Thinking that will aid in the understanding of the impact of adopting this process.
Reference Link: www.mural.co
Tim Brown on Design Thinking
QGLUE | Sep 22, 2022
In this paper from Harvard Business Review Tim Brown, CEO and President of IDEO, underlines the ever-evolving and important role of Design in organizations. He recognizes how economies in the developed world have shifted from industrial manufacturing to knowledge work and service delivery and that with the Innovation landscape increasing, the objectives of businesses are no longer just physical products; but also the delivery of meaningful human- centered experiences. This is where design thinking comes in. Throughout the paper, he discusses the several stages of design thinking by sharing his interesting observations and viewpoints. He also discusses the Personality Profile of a Design Thinker and whether one needs to be a design school graduate to fit in that profile.
Reference Link: www.readings.design
David Kelly: Design Thinking-Human Centered Design
QGLUE | Sep 15, 2022
David Kelly, co-founder of IDEO, the firm that basically invented Design thinking delivers a talk on how product design has become much less about hardware and more about user experiences. This video explores the importance of Human-centered design that connects with us on an emotional level.
Reference Link: www.ted.com
Speed up innovation with Design Thinking
QGLUE | Sep 15, 2022
Here’s another interesting talk on design thinking by Guido, Stompf, Professor of Design Thinking at Inholland University of Applied Sciences.
Reference Link: www.ted.com
Design thinking is not just for Designers -Noah Ullman
QGLUE | Sep 06, 2022
Noah Ullmann, an experience designer at Xerox, tries to break this huge misconception that many businesses have held, by talking about the impact that user-driven design can have on the world.
Reference Link: www.ted.com
Evaluating the Impact of Design Thinking by Jeanne Liedka
QGLUE | Sep 06, 2022
Design thinking is a popular process that is being adapted by several organizations and is a key factor to innovation. Although, we are all aware of the numerous success stories that have been produced from this process, not a lot of research has been conducted on the efficacy of adopting the method. This is why, Jeanne Liedka, a professor at the University of Virginia conduced a case bases exploratory study, exploring the different elements that contribute to the structure of this process and assessing how they have enhanced different organizations’ innovation performance.
What is the Business Value of Design Thinking?
QGLUE | May 06, 2022
Design thinking for business is a way of applying or designing new products based on human-centered philosophy. It is a method of designing, that focuses more on the solutions and accordingly reflects upon the issues.
What is Customer Journey Map?
QGLUE | June 24, 2022
Customer Journey Map is a powerful technique for understanding your customer’s needs, their hesitations and concerns, their tangible actions and assumptions and what motivates them the most. Data alone fall short to communicate the customer’s frustrations and experiences, but a story can do that.
Why create Customer Journey Map?
QGLUE | June 24, 2022
Creating a customer journey map that includes all of the customer touchpoints a shopper interacts with on the way to making a purchase is vital for any business to optimize its sales and marketing processes. The objective of developing a customer journey map example is to have a visual idea of customers’ experience.
How design thinking helps build better team alignment.
QGLUE | July 12, 2022
Design thinking is about more than design; it is about the work cycle engaged with the plan. Design thinking skills trains individuals to resolve issues imaginatively and innovatively.
Improving the Potential for Innovation through Design Thinking
QGLUE | July 13, 2022
Design thinking is a tactical approach to solving problems and creating world-changing design thinking innovations.
It’s not simply restricted to creators or item/administration improvement processes.
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